CREATIVE PRODUCER
ABOUT
Location: NYC
How would I describe what I do?
I’m a producer, builder and creative enabler. I facilitate storytelling, mostly in the form of video and photo.
Where did I come from?
I grew up in Seattle and moved to NYC in 2017. Got my producer chops working in feature film production, running a commercial production company, producing for agencies and consulting for brands.
Claim to (work) fame?
Most recently I worked as a producer at PepsiCo, on national broadcast commercials and global digital video and photo initiatives for Pepsi, 7up, PureLeaf, Tazo and LifeWTR. This also included partnership projects with the NHL, NFL, Puma, and Kroger. More about PepsiCo here.
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Before that, I took great pride in my time building and leading Seattle production studio Workhouse Creative. As the executive producer and director of operations I was instrumental in building the fast-growing company. During my tenure I expanded our client base from one to dozens; bringing in work from Microsoft, Amazon, Intel, McDonalds and Mastercard as well as a slew of agencies including Publicis, McCann, Digitas, Leo Burnett, Team Detroit and Wunderman Thompson. I managed and grew our staff, built our office, represented eight directors, oversaw our creative process and managed our workflow. More about Workhouse here.
What I’m good at?
Delivering on a creative brief from start to finish. I thrive on taking an idea and making it a reality, assembling teams, bringing in creative partners and leading any project to the finish line. I’m good at finding solutions and finding the best possible route, not just the easiest. I have a discerning creative eye and recognize good work when I see it. I am uncompromising in my desire to realize exceptional work.
