ELI JOSEPH MARTIN

Since early 2018 I’ve been working at PepsiCo as a senior producer in their advertising studio called The Creators League. 

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My work has included broadcast commercials, branded content, photography, social executions and radio.

 

The Creators League was created by PepsiCo to capture a portion of the massive amount of advertising projects that come out of PepsiCo across the globe. 

 

The studio is focused on innovation, best-in-class advertising and finding new ways to reach its audience through various markets, partner advertisers as well as new verticals. 

 

My projects have led me to work with country singer Dirks Bently, football star Giants’ Saquon Barkley, baseball trailblazer Yankees’ Aaron Judge, Canadian hockey icons Morgan Reilly, Bo Horvat, and Hayley Wickenheiser, die hard Crystal Pepsi influencers, various visual artists, and reinventing FIDO the cartoon icon of 7up.

 

For PepsiCo my work begins at conception of an idea and ends with delivery in markets. Starting with prospective bidding to director selection, talent resourcing, union/ non-union production, edit, visual effects and music development. Every step of the way shepherding each project to match expectations of creatives and clients until completion.

 

Across all of these projects, budgets ranged from large to small. Given this every production has its unique challenges and surprises to overcome.

 

For me the most important factor is always the end product. And my favorite part of the job is searching far and deep to bring on the best possible creative partners to make every project as impactful as possible.