CREATIVE PRODUCER
WORKHOUSE CREATIVE
I started at Workhouse Creative as director of operations. The company had recently won significant business from Microsoft and needed to scale.
My mission was to build a creative studio that could offer our clients a one-stop shop for creative and production, redefining the traditional ad agency model.
To accomplish this I built studio structure and processes from the ground up, expanded our core team with the necessary players, recruited additional director talent and built out a robust stable of best-in-class contractors, creating a scalable workforce. Lastly, I built a physical space and home that could embody our unique working style.
My role quickly evolved from director operations to executive producer of the studio. I oversaw all projects, staffed and managed. Overseeing every cut, every creative conversation and all relationships with our clients.
I started to manage our new business and began to build out our client roster. I started by hiring a national sales team to manage commercial production leads coming from agencies. This helped us secure business with Digitas, Leo Burnett, Team Detroit, Publicis, McCann, Wunderman Thompson (formerly JWT).
After the agency sales team was in place I put my focus on direct brand relationships. I targeted our wish lists (developed by our leadership team), used connections and pitched our story. In the end the efforts resulted in landing business with Amazon, Intel, Mastercard and McDonalds, as well as additional teams at Microsoft. This marked an eight-fold increase in total sales year over year.
My experience at Workhouse Creative has enabled me to see all aspects of creative production from overseeing business development and management to shepherding creative from conception to completion.
Workhouse Creative studio build out featured above. Learn more about the studio build here.
